Group of business colleagues discussing branding techniques at a boardroom table

Breaking Through the Noise: Captivating Branding Techniques for Tech Entrepreneurs in a Crowded Market

In the bustling world of technology, entrepreneurs must find ways to stand out and captivate their audience amidst stiff competition. As innovative tech startups keep emerging, crafting a strong, unforgettable brand is crucial for success. This blog post takes a closer look at captivating branding techniques that can help tech
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Tackling Founder Obstacles: 5 Major Problems Solved by Embracing Brand Storytelling

Tackling Founder Obstacles: 5 Major Problems Solved by Embracing Brand Storytelling

Embarking on an entrepreneurial journey is an exciting yet challenging adventure. Start-up founders face many obstacles as they strive to build and grow their businesses. While many focus on perfecting their product or service, one key aspect that should not be overlooked is the power of brand storytelling. A compelling
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Major Social Media Algorithms Explained!

Social Media Marketing

Social media algorithms… Three words every content marketer fears! Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s

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Social Media Roundup: June 2019

Social Media Marketing

Summer is finally here… Woop! Social networks have started the summer season in a chill way, as June brought no game-changing updates! However, there were a few small tweaks and new additions that could improve your social media strategies, so, let’s dive in and see what was new on social

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Social Media Roundup: April 2019

Social Media Marketing

For Zuckerberg-owned Facebook and Instagram, April was a month of big decisions. During the Facebook F8 developer conference, Mark Zuckerberg openly announced the direction in which the company is taking. Although Facebook generated a lot of buzz last month, there are other social networks that announced exciting new updates and

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