6 Reasons why your company needs a social media ethics statement
Marketing and Ethics: Why They Needn’t Be Competing Interests
What is ethical marketing, and why is it so vitally important?
How can influencer marketing work for you?
The pandemic pushed more eyes to phones than ever before, with those seeking guidance and entertainment turning to social media in their masses. This shift has undeniably changed the way we market, and resulted in an acceleration in the ways brands use influencer marketing to reach their target audience.
Property marketing: how to be effective in 2022
What are the UK housing market forecasts for 2022? According to ‘Rightmove’, strong buyer demand will carry into the new year, but the ‘frenzied’ market of Covid pandemic is set to ease as more owners look to sell. The property website said that following a “frenzied” 18 months, the market
What’s happening in 2022? This year’s podcasts trends
Have you fallen in love with podcasts? This easy-to-consume format has grown a massive amount in recent years, even though it has its roots dating back to the 1980s. Podcasts have transitioned from simple DIY shows made by friends in bedroom studios to highly-polished, professional media pieces with big budgets
What’s happening in 2022? This year’s hottest social media marketing trends
Did you know that there are 45 million active social media users in the UK? This is an impressive number and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend over an hour on social media every day. This demonstrates
What’s happening in 2022? This year’s hottest content marketing trends
Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in the long run? The answer is of course a resounding
How to build a LinkedIn strategy in 2022
With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona. This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships