Written by NolanNovember 19, 2017 At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for GDPR?” and
Written by NolanOctober 20, 2017 Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed
Written by NolanOctober 13, 2017 Managing multiple blog posts that target the same keyword? What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is that they often end up with multiple posts on their
Written by NolanOctober 12, 2017 Why is good content marketing so important? Let’s face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients.
Written by NolanOctober 5, 2017 Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 – (Although this is open to debate), when we’re not actively trying to pay
Written by NolanOctober 3, 2017 How does building a content first approach to SEO benefit our client sites and why does this approach build real-world ranking longevity?
Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a
Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a technique that’s often much maligned and thought of as being
Written by NolanSeptember 18, 2017 Increasing your website’s organic traffic is the holy grail of most business owners and marketing managers. The challenge is always to make sure your business is found over a competitor’s. SEO and PPC obviously play an important part in this, especially when short-term wins are required, however, they’re not the
Written by NolanSeptember 11, 2017 Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook Lookalike Audience, we take your source custom audience and we use Facebook
