6 Reasons why your company needs a social media ethics statement
Marketing and Ethics: Why They Needn’t Be Competing Interests
Property marketing: how to be effective in 2022
What are the UK housing market forecasts for 2022? According to ‘Rightmove’, strong buyer demand will carry into the new year, but the ‘frenzied’ market of Covid pandemic is set to ease as more owners look to sell. The property website said that following a “frenzied” 18 months, the market
What’s happening in 2022? This year’s podcasts trends
Have you fallen in love with podcasts? This easy-to-consume format has grown a massive amount in recent years, even though it has its roots dating back to the 1980s. Podcasts have transitioned from simple DIY shows made by friends in bedroom studios to highly-polished, professional media pieces with big budgets
What’s happening in 2022? This year’s hottest content marketing trends
Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in the long run? The answer is of course a resounding
How to build a LinkedIn strategy in 2022
With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona. This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships
The bright side of social media
There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing.
Instagram will no longer be a photo-sharing app
Have you heard the huge news from Instagram? Last week Adam Mosseri, the head of Instagram announced that Instagram is no longer a photo-sharing app. Instead, it’s going to become an entertainment-focused social video app similar to TikTok. Expect to see massive changes over the coming months.
Why we’ve decided to add gender pronouns to our personal LinkedIn profiles
As you probably may already be aware, Instagram has rolled out a new profile feature that allows people to share their pronouns. This is something that LinkedIn facilitated a few years ago, and many people have incorporated into their email signatures, signing off with he/him, she/her, or they/them.